The Coalition for Content Provenance and Authenticity (C2PA) is partnering with tech giants including Microsoft, Intel and Adobe to launch a new standard aimed at preventing the rapid spread of deepfakes.
The first-of-its-kind specification provides content creators with the means to develop what the organization calls “tamper-proof” media. Thanks to the new standard, platforms will be able to determine who created and modified information associated with images, videos, documents and other assets, as well as identify evidence of manipulation.
“C2PA expects the open standard to be widely adopted across the entire content ecosystem — by device manufacturers, news organizations, software and platform developers,” Andy Parsons, Senior Director of the Content Authenticity Initiative at Adobe, tells The Record.
According to Intel representatives, the specification alone will not completely rid the Internet of deepfakes. Information on origin is just one important piece that can be used in conjunction with many other technologies, including counterfeit detection technologies.
C2PA was launched in February last year. Its partners include the BBC, The New York Times, Twitter, Nikon, Akamai, Fastly, and more.
https://www.securitylab.ru/news/529351.php
