What steps should a company take to enter the Middle East and Southeast Asia, what are the demands and peculiarities of local consumers, how to build B2B interaction with partners from Singapore and Iran, what are the peculiarities of doing business from a cultural and administrative point of view, what are the legal pitfalls and advantages of being present in both markets - these and other issues will be discussed during the webinar on November 24. In addition, participants will gain an understanding of how to quickly and cost-effectively bring an IT product (service) to the Southeast Asian markets, how to properly build a marketing strategy, and what are the effective channels for communicating with target audiences in the Asian markets.
Reuben Lim, Chief Operating Officer of the Singapore Fintech Association, and Ruhollamin Rasuli, Business Development Manager for CIS at FANAP Fintech Holding, will be the speakers of the intensive. In addition, they will share their personal experience of working in the fintech sectors of Singapore and Iran: they will talk about successful cases of Russian companies entering the IT markets of both countries, as well as the work of Iranian and Singaporean IT companies in the Russian market, including the creation of joint projects.
The webinar will take place on November 24 from 10 a.m. to 1 p.m. (Moscow time). It will be available in both Russian and English language versions. At the end, all participants will receive a certificate of successful completion of the program, and for the most interesting question you can get a gift - a branded backpack. Anyone can sign up for free by clicking on the link.