Director for Strategic Market Development in the Commercial Department of Yandex since 2014. President of the Association for the Development of Interactive Advertising IAB Russia since 2011.
Graduate of the Moscow Aviation Institute, holds an MBA in Strategic Management. Has over 20 years of experience in the digital marketing industry. Member of the Russian Academy of Advertising. Co-founder of ADFOX service.
From 2003 to 2004, he worked as the Marketing Director of the White Wind - DIGITAL retail chain. From 2004 to 2011 he worked as the executive director of the Begun company. Boris deals with the formation of infrastructure and standards for the online advertising market, delivers lectures at the Higher School of Economics, Moscow State University and Skolkovo. Married, has 3 children.
- Co-author of the book "Contextual Advertising on the Internet", author of articles in the "Advertising Yearbook AKAR", co-author of interactive advertising ecosystems IAB Russia, co-developer of the self-regulation standard "Russian Recommendations of High-Quality Advertising. Version 1".
