Global IT Cooperation Center, Trade Representative Office of the Russian Federation in the Arab Republic of Egypt
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Egypt is the most populous country in the Arab world, the largest consumer market in the region and the fastest growing IT entrepreneurship ecosystem in the Middle East. During the webinar, panelists will answer exporters' questions, share success stories and give practical advice on how to create a unique trade offer.
What are the promising niches for Russian IT companies in the Egyptian market? How to develop an effective marketing strategy, choose optimal advertising channels and create a unique selling proposition different from the competitors? What is the Cairo ICT and why should Russian IT exporters take part in this event by all means?

The webinar will cover the following topics
Analysis of the IT Market in Egypt Arabia: Prospects and Pitfalls (Russian Trade Mission in Egypt)
● Characteristics of Egypt's socio-economic development as a potential market for IT products and services.
● State of the Egyptian IT Industry, Foreign Market Presence.
● Promising market niches for the Russian IT sector.

Digital Mission to Egypt: Customer journey and success stories (Centre for Global IT Cooperation)
● How to identify your marketing niche and build the optimal customer journey?
● The main barriers to entry: how to get around the restrictions and find points of entry into the market?
● Digital mission to Egypt: what to expect?

Cairo International Technology Exhibition and Forum Cairo ICT (Representative of the Cairo ICT Organizing Committee)
● What are the priority areas for developing the IT industry within the Cairo ICT Business Program this year?
● What is the main purpose of the event and why is the Ministry of Communications and Information Technologies paying special attention to the Forum this year?
● Which countries will participate in the exhibition and business program from the MENA region?

Presentation of a case study on IT market entry in Egypt (Russian/Egyptian business representative)

Export of digital technologies